The 100 per cent Assurance




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Notes from the 2004 SCAA Show

Mahalo plenty to Carol and Jeff Seel for their help at the show they made the long days easier.

Mahalo to Cea Smith for her help with show preparation and for preparing and making the Kona history hand-outs. Several people were looking for her and commented on her good work on the alt coffee chat page.

Mahalo to Christine Shephard for help with show preparation.

4-24-04

Geetha Pai of Baskets-n-Bags sells coffee bags made in India with no kerosene and has several thicknesses.
(800-274-0475)

Donald N. Schoenholt, president of Gillies Coffee which is the oldest roaster in the USA and a member of the Kona Coffee Council, was by the booth to say aloha to all.

Panera Bread uses over 20,000 bags of coffee per year and would like to consider specialty coffee week rotations. They may use Kona one week a year (as many as 400 bags). This is a container of green so would need to be coordinated by some of the board or given to a large processor. Contact is Paul Ray   (314-663-7155)

Gave out 60 copies of the Farmer Direct list.

4-25-04

Leslie Omerod (888-842-2515) is looking for estate green.

New Bern Roasters (252-634-1952) is looking for one-bag quantities of green Kona direct.

Mariano H. Opsina of the Ospina Coffee Company (704-844-0460), is looking for one-bag quantities of green Kona direct.

Gave out 73 copies of Farmer Direct list.

4-26-04

W.R Fox, One World Coffee and Tea  (914-918-4644), is looking for one-bag quantities of green Kona direct and would like to visit farms.

Daren W. Kizlin of Omaha's Roasters of Fine Coffee  (402-342-JAVA), is looking for one-bag quantities of green Kona direct.

Charles Sykes of the Senoia Coffee Company  (770-599-9272), is looking for one-bag quantities of green Kona direct. He has asked me to help him to find a source.

Michael Maxey  is interested in AgTourism.

Jim Brady of Morning Dew Coffee Roasters (336-723-JAVA, is interested in buying green farmer direct.

Dmitry Fedotov of Omni Trade  is interested in importing green Kona to Russia.

Gave out 29 copies of Farmer Direct list.

General Comments

The booth travel was heavy and we spent a lot of time on education. It is amazing how many people know little of Kona. Even the growers from Central America could not believe how small we are to be so famous. Several comments were made as to our being the leader in coffees.

There are a number of groups dedicated to "fair trade", that is, getting a living wage price for coffees.

The farm gate price for good coffees in Central America is $0.28 - $0.48 USD per pound. I tasted four or five and they are of good quality.

The Farmer Direct List was of great interest and should be emphasized in next year's show. There is great interest in getting green directly from Kona in 10-100 pound lots. We should have, or be ready to supply at least 200 copies.

This was by far the largest and best SCAA show Jean and I have attended.

George F. Fike



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Kona Coffee Council
Monthly Meetings

First Thursday of every month at the UH CTAHR, Kainaliu at 4pm, except January 2004, when we have our Annual General Meeting (AGM) on a Saturday.



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Kona Coffee Festival

Visit the Kona Coffee Festival website for all the up-to-date details of this great Festival,  held every November.




Kona Coffee Council in the Kona Coffee Festival Parade



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Adopt-A-Highway Cleanup Day

Mamalahoa Highway between markers 105 and 107 in Honaunau is our responsibility. Volunteers are needed for work parties to pick up trash, etc. All supplies, safety gear, bags, etc. are provided. Bring gloves, wear light weight clothing, sunscreen. and real shoes (no slippers, thongs, sandals). Also no tools or children.

Meets on a SATURDAY, at 9:00 am
At Church of the Latter Day Saints
Mauka side of the highway, just past the Middle Keei junction.

Please send an E-mail to Kathy Wood  for details and the next scheduled cleanup.



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PRUNING SEMINAR



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Coffee Growing Forum

Presented by the Kona Coffee Council &
UH CTAHR Cooperative Extension Service


Highlights from May 17, 2003

Text prepared by Lois-Ellin Datta.

The Speakers were:


Discussion Session Following The Speakers

SOME AGRICULTURAL STATISTICS---DON MARTIN

  • 43% of all statewide coffee production comes from Kona
  • 40% of all statewide coffee acreage is located in Kona
  • $20 million annual farm-gate value (cherry & parchment) statewide for coffee
  • 80% of the average yield/tree in parchment is less than 5 lbs (20 lbs cherry)
  • top reported average yield/tree in parchment is 10 lbs or more (40 lbs cherry)
  • typical farm yields 1200 lbs parchment (4800 lbs cherry) per acre
  • 80% of the coffee farms in Kona are 5 acres or less in size
  • 33% of all farms and 27% of the total acreage of coffee farms in Kona are owned by people 65 years or older
  • for many years, coffee acreage was pretty flat; in 1997, big jump in coffee acreage

For many questions, Mr. Martin had no information. It is possible that other offices have the information but there is no consolidated source on many coffee production statistics. For example, no data are available on average density (trees per acre); yield per tree as a function of the age of the tree and yield per acre as a function of farm size

If the Kona Coffee Council wants specific data, and can speak as "one voice" for the organization, we could send a list of questions we want answered to various sources. Mr. Martin might re-analyze some data on a time-available basis, or might work in a partnership to add items to forthcoming surveys.

An energetically discussed issue was lack of data of production and sales of value added products, such as processed coffee sold as a farm product by the farmer. Participants in the forum strongly wanted such data as reflecting new methods of marketing (web sites) and new approaches by the farmers.

The following two questions were asked at the forum. Don Martin provided the answers after checking the data.


Q: How much of the Kona crop is sold by farmers as cherry?
A: About two thirds is sold as cherry, with the remaining third sold as parchment and other.

Q: How many trees per acre according to the 1997 Census?
A: The census number averaged about 565, which may appear low to you, however, that includes interplantings with other crops, small acreages, etc. That's lower than would be expected on commercial coffee only plantings. At any rate that's the only number we have.

Return To Speakers

PLANTING PRACTICES PANEL-EMPHASIS ON NEW PLANTINGS

Sally Rice

As a "contract coffee farmer," she works with planting raw land.

She uses bulldozers to prepare soil well. She chips organic material, rather than burying it, to avoid pits in a few years when the organic material decays. She fertilizes before she plants, and uses 6 x 12 spacing for easier mowing and maintenance.

She expects it will take several years to get the land up to the mark after bulldozing. She uses irrigation for new plantings, 1 gallon/hour emitters. Most of her work is on farms without electricity and so she uses battery powered timers.

For makai plantings, she adds another emitter/tree in year 3. She uses irrigation to deliver fertilizer. Also uses some foliar and some granular fertilize for trace elements, particularly zinc deficiencies. Color came back rapidly after foliar fertilization. Fertilizes with 8-8-8. Plants March through August.

Great importance of initial plant quality. Checks each plant individually BEFORE planting for J-root. If J-root far enough down, can snip the tips. Hookena Nursery and Vicki Swift are good sources of quality plants. Uses mix of cinder, mac nut compost and Waimea top soil for planting.



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Vicki Swift

A family farmer for about 15 years.

Her farm is way South Kona, very dry; therefore, she uses:

  • double row planting, 5' x 5' offset in rows with 10' between rows
  • 75 geese as primary weed control
  • creates pens about l/3 acre in size, lets the geese crop the weeds to the ground which they do in about 4 days, rotates geese to another field. Has enough fields so cropped ground grows back before geese returned to the same pen.
  • uses 6-2-10 organic fertilizer from Farm and Garden in addition to plentiful goose dropping.
  • uses Maxicrop foliar fertilizer for fast results.
  • foliar fertilizing between 7 and 10 am.
  • sprays from the back of a tractor.
  • uses trees for shade, and is specially enthusiastic about monkeypod and kukui nut trees as fast growing, easy to prune to 12 foot height (changed from Gliricidia).
  • uses a lot of compost and mulch.


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Shawn Steiman

A researcher who completed his M.S. Starting a four year field research project to study effects on coffee yield and quality of different amounts of shade from trees and different shade trees.

Offered the highlights of his review of the research literature. The research was done elsewhere, NOT in the Kona/Hawaii area. Answering the question, "Does shade make a difference in yield and quality," this prior research shows:

  • 17% increase in fruit weight as shade increases.
  • 20% increase in bean size.
  • decrease in bean defects and increase in bean appearance.
  • decrease in bitterness, decrease in aroma.
  • increase in acidity, increase in body.
  • increase in chlorogenic acids, sucrose and caffeine.

Does not have information on initial baseline levels interacting with shade; or on effects of shade provided from cloud cover such as we have in Kona; or on whether there is a straight linear relationship between amount of shade and the increases and decreases noted. Participants noted from experience that directly UNDER trees, little production. Benefits observed from trees about 10 feet away from the trunk of shade trees.



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Michael Kramer

Mr. Kramer teaches courses on Permaculture and recommended those interested enroll in his courses, read books he has found worthwhile. His perspective is that of an environmentalist, one interested in promoting values associated with permaculture, not a grower or farmer.

His main points included:
There is a triple bottom line; social, ecological, economic; and the focus is on sustainability.

Natural forests are self-sustaining with regard to soil health, productivity, regeneration. They do not require costly fertilizers or extensive work the goal is a coffee farm (or other farm) that is close to a natural forest in order to conserve soil health, soil biodiversity, reduce dependence on fertilizers with the costs and work involved.

Emphasizes interplantings of nitrogen-fixing trees and other plants close to the roots of coffee trees.



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ORGANIC COFFEE FARMING, SOIL ANALYSIS

Melanie Bondera is an organic farmer in Honaunau. Her presentation was based on excellent handouts summarizing her experience in the benefits of growing organic coffee.



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Bill Cullum is a HOFA (Hawaii Organic Farmers Association) inspector.

Opportunity knocks: Through a one-time federal grant, you can get back 75% of the certification costs for farms inspected before October 2004. You pay HOFA the usual fee; HOFA will give you the forms to send in; the farmer gets back a check that equals 75% of the HOFA inspection fees.

The new federal laws have changed things from prior HOFA certification processes. More specifically, there must be documentation of practices and the inspectors primarily look at the farmer's record keeping. Examples are records of when the crop was fertilized and with what fertilizers. Keeping receipts of fertilizers purchased helps document use of approved fertilizers.

The HOFA handbook gives templates for record-keeping. It also gives detailed lists of approved and non-approved fertilizers and requirements such as buffer zones if adjacent farms are non-organic. The buffer zone is 25 feet, marked and with ways of diverting drift, such as planting hedgerows. Another approach is to offer to weedwhack 25 feet of your neighbor's property so the neighbor's farm is kept weed-free for 25 feet without using unapproved weed control such as Round-up.

Q: Does HOFA have a list of WHERE we can buy, right here on the Big Island, the APPROVED coffee fertilizers?

A: No, HOFA doesn't have any information on where you can buy approved fertilizers. You have to ask the store selling fertilizers which ones are approved for organic use. Or organic coffee farmers could make a hui and order directly in large quantities. It would be cheaper anyhow than buying from a store. HOFA does not work with local farm supply stores to give them lists of organic fertilizers or to encourage them to stock organic fertilizers.

C: Farm and Garden has organic coffee fertilizers. (Please be aware that when I discuss sources and retailers of amendments, that it is me speaking as myself, not as HOFA, because according to the Federal Rule, neither HOFA, nor its representatives can endorse particular suppliers, products, etc, or advise o/n rates, methods, etc.)



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Virginia Easton-Smith

Virginia described the process of how to collect soil and leaf samples and submit them to CTAHR, noting the process can take 2-3 weeks before the farmer gets a report.

Among her points:
A 1999 survey of Kona coffee soils showed deficiencies in calcium and zinc the zinc deficiency symptom is narrow strap-like leaves on new growth recommended amount of fertilizer is 2,000 lbs per acre per year of 15-5-20 NPK. However, too much nitrogen and potassium reduce quality, and too much calcium and phosphorus gives a bitter taste.

The biggest factor in poor yields is lack of water, nitrogen deficiency and potassium deficiency. When older leaves show browning and drying at the edges and tip, it can be a sign of potassium deficiency. Observed in younger leaves, this indicates lack of water and/or fertilizer burning.

Over-bearing die-back (dies back from the tip; leaves turn yellow; flowers won't open and beans do not ripen to red) indicates potassium and other deficiencies, drought, and/or root damage.



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Reggie Hasegawa, United Horticultural Supply (UHS)

With nitrate nitrogen there is less volatilization and better utilization of nitrogen than with urea. Recommends substituting muriate of potash with sulfate of potash. UHS has worked closely with HOFA on fertilizers and has some that are certified organic. EM, or Effective Microorganisms, are a mix of microorganism that many feel improve soil or plant health.

DISCUSSION Q, A and C

Q: Is there a local source of earthworms where you can buy containers of a 1,000 or so from a store?

A: No local sources of earthworms. Ask a friend who has good soil or a compost pile.

Q: How fresh do soil samples have to be?

A. They can be dry.

Q: What are the data on the reliability and accuracy of CTAHR soil sample testing?

A: Don't know about data but CTAHR extraction methods are modified for Hawaii soils and should be very accurate. However, if you send samples to the same testing place each year, the reports should be reliable to you can compare relative levels across years. Also, pH home test kits are usually very accurate.

Q: What is the influence of vog on soil and nutrition?

A: No data. It probably acidifies the soil.

Q: How useful is anhydrous ammonia in water?

A: This is too dangerous to handle.

Q: What is the truth about the claims for the benefits of neem oil and neem cake?

A: We have no data. We can tell you about traditional uses. Neem cake is used as a slow-release nitrogen source and neem oil traditionally is used as an insecticide, but there are no data.

C: From personal use, neem oil mixed with Safer soap does a good job against scale and molds but it is not as effective as organophosphates.

Q: How useful is a propane flame thrower in weed control?

A: From personal experience, on succulent type weeds, I need to go over the fields about six times at one week intervals.

C: This depends on what you are trying to kill. Something dry and bunchy such as molasses grass, works well, but not for anything succulent and juicy. Also, you can start major fires. I use this only on rock wall areas.

Q: Are there any inoculants one can use directly on the roots for planting coffee?

A: Bacterial inoculants for nitrogen fixation are only effective on nitrogen-fixing plants.

C: Use nitrogen fixing plants such as perennial peanuts or add compost tea.

Q: How many days are required in federal organic regulations before compost is considered organic?

A: This is a bigger issue for green type crops than putting around tree roots. Usually, 120 days for hot moist compost process and 9 months for cold compost.

C: Elaine Ingam's outstanding manual on composting recommends 155 degrees F. Or look on the web under soilfood.com



Return To Speakers

PRUNING PRACTICES (presentation by Bob Smith)

Coffee beans form on last year's growth. Three years growth on the vertical gives the maximum crop. Avoid verticals on bent over verticals. Verticals should grow to about 10-12 feet higher than stump.

Beaumont-Fukunaga prunes every third row to the stump, permitting more space and light and thus better yield per tree. This works well for new plantings. It is very efficient, because one only has to remember which row to prune, and no decisions other than pruning down to the stump.

However, for older trees, OK to have 1, 2 and 3 year old verticals on the same stump. Remember the idea is to give plenty of light and air to each vertical. Older trees have more space to have multi-age verticals.

Also, when you prune down to the stump, some trees never come back unless you leave a "lung", particularly old trees. You need to be VERY careful in pruning old trees. Leave at least one vertical on each section because without new growth, that section will die. If you completely remove the suckers and verticals, that's a dead section of an older tree. Develop space between verticals.

Even at best, you will lose some trees with each pruning; replant yearly when a tree is shaky or not thriving. "If a tree is not doing well for me, it's gone." Use the pull test: if the tree is shaky, get rid of it.

"Pruning is the start of the farming year."

(a) selection of the new and old verticals to prune. Never prune before January. WAIT UNTIL THERE IS ADEQUATE RAINFALL FOR NEW GROWTH. Growth develops May, June, July and August. Rains are usually strong in March.

(b) first suckering about three months later

(c )suckering the second time about three months after this

In selecting the verticals to prune, gently bend the verticals or the suckers over. You should be able to bend it and have it return to the vertical. Other suckers are more weakly attached and will later break or fail to thrive. Wait until suckers are about 12 inches tall so you can bend gently and check which to prune and which to keep. Remember, "new growth must be unimpeded. Take off any cross-laterals that will impede new growth. Too many branches is NOT better! Let the light in!"

Takes 4 years to go from seedling to maximum bearing wood. The height of the stump should be about as high as your knee: approx 2 ft depending on your own height. This is for ease of pruning and harvesting. The stump grows slowly. You will get a LOT of coffee in the 5th year for a vertical, when it starts to lean over, but not so easy to pick. The decision for older trees on whether to cut or to prop depends on your sense of spatial relations. Always remember you want to give ample light and room. If the 5th year vertical bending over would interfere with light and room, cut; if not, keep.

There are only very small differences in yield between the two systems. Workers prefer Beaumont-Fukunaga, because in harvesting, they can trash every third row as it will be cut down to the stump anyhow - - - particularly in a managed farm.

Suckers that are bonded together happen on almost every tree. Cut these off UNLESS there are no other suckers and it is absolutely necessary in order to keep that section of the stump alive. You can split or pinch carefully.

I prune for square stumps, not at an angle. Select shoots closest to the prune line to remain, in order to get the strongest connection to the tree. Tree seal is not needed: coffee trees are all self-sealing.

Remember the importance of the pruning cycle. I get about 30 lbs/tree/year cherry on the average.

Q: Can you bend the verticals and grow the trees like grape vines?

A: I do not, in order to minimize the work.

C: Leave the prunings and clippings where they fall to increase humus. Do not need to haul them away, pile them up, just chip them in the field if you can get a chipper there or let them decay. "Never burn anything, not even a twig borer. I break the twig in half and stick each end in the ground. "

C: You have to return organic matter to the soil.

Q: What is the life cycle of the twig borer?

A: CTAHR has done a lot of work on this insect. Eggs are laid in clusters inside the twigs, they hatch into white larvae with a distinct head, they pupate within the gallery in the twig, then the adult emerges. After mating the females emerge and bore into a new twig. The life cycle takes an average of 29 days. C: We see the white larvae in the cavity and know these can't live on their own. There has been a big increase in the twig borer recently. The University researchers should forget all this enthusiasm for GMO coffee and find out what the predator of the twig borer is and how we can control it, and what's happening with the increase.



Return To Speakers

Stuart Nakamoto:ECONOMICS OF COFFEE FARMING USING THE CTAHR SPREAD SHEET IN EXCEL

Stuart Nakamoto, CTAHR agricultural economist, demonstrated a highly detailed spread sheet (developed by Dr. Kent Fleming) that could help make decisions on whether or not to farm coffee in a given year, if one has data on costs per tree such as pruning, fertilizing, irrigation, and reliable information on coffee prices. After he walked us through his spread sheet, (copies available), questions included:


C: The information is all pre-tax but profitability has to figure in tax consequences of various decisions.

A: This is true but it is simpler not to take post-tax profitability into account.

C: The "costs" and "value" do not take social and environmental costs of various planting and other farming decisions into account.

A: This is true. If you want to fund a graduate student at $15,000 a year for two years, we can get you some estimates there.

Q: What if you sell parchment instead of cherry.

A: Yes, you can do that with this model but you have to remember to change all the figures, such as needing fewer truckloads than if you sell cherry.

C: The model does not take into account inelasticities in farming. For example, there is an upper limit on how many trees per acre you can plant without changing almost all the other cost figures.

A: This is true. You have to know these things.

Return To Speakers

Kamehameha Schools

Kamehameha Schools representative Bob Rosehill:

In answers to questions about lease land inspection and organic farms, he indicated that weed control is of great concern to the Bishop Estate and they are no longer taking a farmer's word this is an organic farm.

There can be no Christmasberry, no high grasses and weeds, etc. They now require a certification that the farm is organic, if organic approaches are to be taken into consideration. If the farm is truly organic that is fine with KS, but they felt some leassees were just saying their farm was organic to avoid weed control.

The HOFA representative noted the new federal rules do not recognize any transitional periods or stages.


Return To Speakers

DISCUSSION FOLLOWING THE PANEL


Q = question from participants

C = comments from participants;

A= answer from panelist

C: Your data on effects of shade will come from readings of green beans, measuring complex carbohydrates. However, a hand-held refractometer, used already in viniculture, would give BRIX readings right in the field for cherry coffee.

C: You stated that one can not study permaculture effects directly there are no natural coffee lands available in Kona. That simply is not true. I can show you not too far from here over a square mile of natural coffee lands. It would be possible to do a nutrient analysis in undisturbed coffee soil here in Hawaii. (Editorial Note: an abandoned coffee orchard does not constitute a designed permaculture system, although the older farming methods were closer to permaculture than modern ones)

Q: Kona has a great deal of cloud cover. If you plant test plots to study the effects of shade, you actually will be measuring the effects of cloud cover plus tree shade. Are you going to measure cloud cover shade independently so you can net out effects of additional shade through the trees?

A: No. No one has quantified cloud cover measurement.

C: I have systematically measured the yields per tree as a function of elevation, which is associated in Kona with cloud cover and temperature. All tree yields are from three year old trees, planted and irrigated the same way, all about 600 trees per acre. The temperature at 2500 feet is usually 10 degrees F cooler than at the road. The three farms are all in the same mauka/makai strip. At road (about 1500' elevation = 20 lbs/tree, at 1800' = 18 lbs/tree, at 2500' = 12 lbs/tree.

Q: What is the "natural variation" yield between shade and non-shade, or among degrees of shade in Kona?

A: No data in Hawaii

C: I am planting for dappled shade. Also, there are some examples in Puna and elsewhere of permaculture for coffee.

Q: Any data on toxicity produced by processing?

A: No data.

C: We can not get a building permit for a wet mill due to concern for effluent toxicity. The state has no standards for handling this. We need data on this and help re establishing standards in order to get building permits.

Q: What is the relation between yields and plant variety here in Kona? Are there seed banks available where we can buy seeds/plants from coffee trees selected from compact plants with short distances between the verticals and with short distances between the nodes on the horizontals, so we can get better yields than from trees with larger distances between the verticals and between nodes on the horizontals?

A: There is no information; no one is looking at this.

C: Nurseries do select better trees or they should. But anyhow, selecting better trees for seeds doesn't matter much because what really determines yield is where and how the tree is grown and how it is cared for.

C: Kona typica is the tree we should grow. This is the signature tree for Kona coffee. It is what makes Kona coffee Kona coffee and farmers should help maintain the unique quality of Kona coffee, which traditionally is typica.

Q: What size trees do you plant?

A: It is important to plant seedlings that are LESS than one year old, preferably 11 months old trees. There should be NO outside roots visible from the bag or pot. Outside roots indicate badly packed tight and circling roots when you need spread out feeder roots and no J-roots. Inspect every root before you plant. The tap root should be no larger than 18 to 20 inches. Do not waste resources and space planting larger plants where the feeder roots are packed and there is a twisted tap root. I use 1 gallon bags, although an 18" citrus bag is OK IF you have enough soil to plant so large a tree at the proper depth. Do not use dibble tubes/forestry tubes because there is not enough space for the lateral root structure.

C: One can now buy grafted seedlings on nematode-free roots at $5 and $10 a tree from certain nurseries---Virginia Easton-Smith can refer you to these nurseries.

C: On sources of organic materials: Hawaiian Earth Products has a compost and fertilizer program on Maui. They are negotiating for a Hilo and a Kona site on the Big Island, and this would be a source of organic fertilizers and compost.

Q: Can CTAHR do an analysis including fungi, since fungi more than bacteria are important for coffee trees.

A: No.

Q: What ground covers are farmers growing?

A: perennial peanut; Amarillo which holds up under drought and might be available through Aikane Nursery in Hawi---increased 50% from center in three years so 100 sq foot became 150 sq foot----hardy plant and crowds out competing weeds; miniature wandering jew but not good for high traffic areas; mondo grass; shampoo ginger excellent for a next story cover; pumpkin; desmodium

Q, C, A on poultry as weed control. Can get manure from chickens raised without hormones from Big Island Poultry which is right next door to Aikane Nursery in Hawi, by the bag or truckload. We do not eat the geese because they are far too valuable as weed control. 12 to 15 geese per acre can manage weed control. To pen geese in and keep dogs out, we use on the outside hog panels (20 feet long x 40 inches tall) on strong fence poles. To divide interior fields, use Tenax, secured firmly to the ground.

Q: How can we the farmers get data that are more useful to us. We need a good picture of the new style of industry, where the farm gate includes coffee sales in addition to cherry or parchment. There are about 600 farms and many labels so obviously, a lot of farm gate actually includes bagged/roasted coffee.

A: We in agricultural statistics only count cherry as a farm gate product. That is what we have always done because we need the same data to show changes over time. I don't know the answers to these questions. Some are up to the economists.

Q: We need ideas on how to keep prices up. You are giving us 15 year old data, not today's information that we really need. We need a continuing study that is designed to help farmers with information WE want and need. What about detailed data on supply, demand and markets with regard to blended products and sources, for example?

A: The way this works is that the industry comes to the University and tells us what they would like to see us do. It is easier if the industry comes with money to pay for the study. We must have the industry come with one single voice because we can not antagonize any group or we will not do the study.

C: Even though the marketing study is 15 years old it is surprising how much of it is relevant to current situations. All of the historical data there gives us a good basis. The research of markets themselves is still highly relevant. What is not incorporated in the recent trends of private labels, large (40 acre plus) estates, etc.

C: Anyhow, the real issue is quality. If you keep up the quality of Kona coffee, these questions become less important.

C: Virginia noted that on June 20th and 21st, the HCA is having a big strategic planning meeting here in Kona, at the Keauhou Beach Hotel. Vital to get our ideas into this discussion.

Return To Speakers

IN SUMMARY:

Much appreciation to the panelists and speakers. Desire to have another meeting like this one but focusing on the harvesting and processing aspects of coffee farming. Plans to develop a priority list of statistical and research needs from a coffee farmers' perspective. Plans to form an organic farming local informal group for exchange of ideas, bulk fertilizer purchases, etc.

Many thanks to all and an apology to anyone whose comments were not adequately presented. This summary was prepared by Lois-Ellin Datta as a volunteer from notes taken informally, and may be incomplete and/or not as correct as if a tape had been made. It has been reviewed by forum organizers who would like to thank Ms. Datta for all the work she did.



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Coffee Talk


Every 2nd  Wednesday of each month,
At the UH CTAHR, Kainaliu
3:30 pm - 5:00 pm

Coffee Talk is an open discussion on any aspect of coffee growing. New and experienced growers are encouraged to participate in this new format for the dissemination of coffee information which also provides an opportunity to interact with other coffee industry members. It is NOT necessary to register to attend.

For more information please call Virginia Easton Smith at 322-4892.


Just Show Up!

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Gardening Hotline

For all of your gardening and landscape questions remember to call the Gardening Hotline every Thursday at 322-4892 from 9:00-noon.  Trained volunteers will be available to help you.  This free service is offered by the Kona Outdoor Circle and the UH CTAHR Cooperative Extension Service.



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Growing Coffee in Hawai'i

AVAILABLE IN APRIL (being reprinted due to demand!) - GROWING COFFEE IN HAWAI'I - A production manual of CTAHR's classic series of circulars, completely revised and updated. A MUST for the serious coffee farmer!


Available direct from CTAHR Publications Office for $5 plus $2 shipping, OR available to Kona Coffee Council members for just $3.60



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Educational Materials

NOTE: Our collection of Educational Materials is available to all at the Kailua-Kona Public Library.


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Tea And Coffee

Tea and Coffee   published a 10 page article on Kona Coffee in their April\May 2003 edition.



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KCC Display at Honolulu Airport


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