KONA COFFEE COUNCIL
2012 Cream of the Crop
Contestant Rules and Guidelines
The Kona Coffee Council's 2012 Cream of the Crop coffee and dessert tasting competition will be held on August 11, 2012 in the Hoku Amphitheater at the Four Season's Resort Hualalai at Historic Ka’upulehu from 9:30 AM to 1:30 PM.
The opening of the competition for the Chef’s and People’s Choice awards is at 9:300 AM and will close at 12:30 pm. There will be two sets of awards each for first, second and third place: one from the Chefs judging, “The Chefs’ Choice”, and the other judging will be from the guests judging, “The Peoples' Choice”. The award results will be announced as soon as possible, thus allowing continued public tasting and the opportunity for contestants to continue to sell their coffee till closing at 1:30 PM
There will be three categories in both the Chef’s and People’s Choice awards:
Open - no restrictions.
Estate – Single TMK & must be a member of the KCC
Organic - participants in the Organic category must submit a copy of their 2011/2012 organic certification with their application. If less than five entries are received for the organic division, those entries will be placed in either the open or estate division.
All coffee entries are to be 100% Kona Coffee.
21 booths are available at the event. The selection of contestants will be determined by lottery if there are more than 21 applications.
Due to the limit of openings for only 21 of over 650 Kona farms, it is the policy of Cream of the Crop that each contestant is allowed only one entry, a choice of one of the three categories, even though some have more than one parcel, TMK, etc.
For the Chef’s Choice competition: contestants are required to submit ½ pound of roasted Kona coffee to the KCC – Cream of the Crop Event Welcome Booth from 8:30 AM but no later than 9:00 AM the day of the event. Any entries received after 9:00 AM will not be judged. This coffee is for the Chef’s Choice tasting competition only. This ground coffee will be brewed by the chefs in a French Press: please grind your coffee accordingly. Your coffee must be the same roast as the coffee you are serving the public.
For the People’s Choice competition: contestants are required to brew their own coffee before arrival and serve the public from their own pump pots. We recommend you have a minimum of 5 pump pots. Be prepared to start serving your coffee at 9:30 AM. ONE ROAST ONLY! There are limited facilities for brewing more coffee, so please plan accordingly. The KCC will have a brewer available for brewing, first come first serve only for additional brewing should you run out. KCC will provide someone to brew your coffee for you should you need additional.
Tables with linens, shared umbrellas, 2 chairs, and shared trash cans will be provided by The Four Seasons. The Kona Coffee Council will provide four ounce (4 oz) cups for the public tasting. The contestants provide their own cream, sugar, stirring sticks, and napkins, tents white only 10 x 10 Costco type. Umbrellas are in short supply. Bring a handcart to get material from your vehicle to your booth. Unloading only is by the spa, all vehicles must be moved to the designated event parking as soon as possible.
Decorations are not to exceed the length and breadth of the table. Every thing must fit on the table; no additional display cases or backdrops are permitted. Bags of your coffee and other related products may be sold during the competition. Set up can begin as early as 8am.
Your application, with fee of $30.00 and required certifications must be received on or before July 30th, 2012. Applicants not selected will have their entrance fee refunded. Mail your application package to:
Kona Coffee Council – Cream of the Crop
C/O Gloria Biven
P.O. Box 829
Captain Cook, HI 96704
Phone (808) 938-0142
You may pay on line and download the application on line. See the Kona Coffee Council web site for the application form under the Resources button.
By submitting your application you agree to abide by the guidelines as set out by the Cream of the Crop Committee.